Code of Ethics

To practice with thorough self-restraint, always placing the welfare of the clients and patients entrusted to my care above all else, with full realization of my personal responsibility for the client's best interests.

To not deceive the client or public about the true nature of semi-permanent makeup or micropigmentation, which involves placement of color into the skin — a form of tattooing — that is lasting, may be permanent, and is not easily reversed if at all.

To continually keep abreast of advances in the field by striving to increase my technical knowledge of all aspects of my profession.

To freely participate in the exchange of knowledge with other competent practitioners of micropigmentation and with medical or paramedical specialists, so that our joint knowledge benefits the profession, the public, and my practical skills.

To pledge accuracy, reliability, and honesty in the performance of micropigmentation, and to seek competent professional counsel when in doubt of my own knowledge or competence in a particular test or procedure.

Recognizing that micropigmentation and microblading are elective procedures, to not knowingly or willfully undertake any procedure that may endanger a client due to their health status or medication.

To avoid dishonest, unethical, or illegal representation of my qualifications, procedures performed, and duration of my practice. I understand the Academy's remedies for such behavior include censure, suspension, or revocation of my certifications.

To shun unwarranted professional publicity or unfair discrimination among the clients in my charge.

To advise my client of my fees and obtain their permission to proceed prior to undertaking any procedure.

To not make or offer a medical diagnosis or interpretation, nor attempt to medically treat any condition, unless I am a duly licensed physician or licensed practitioner.

To endeavor to use drugs and pigments that are both safe and effective.

To maintain client records in a manner consistent with the protection of the welfare of the client and in compliance with all laws to maintain client privacy. Upon request of the client or with the client's permission, I shall provide any information that will benefit the future treatment of the client to another permanent makeup professional or health care provider.

To report to the appropriate agency any instances of gross or continual faulty care by another practitioner, and to provide expert testimony when that testimony is essential to a just and fair disposition of a judicial or administrative action concerning micropigmentation or microblading.

To refrain from commenting disparagingly about the services of another practitioner, and to not make any false or unsubstantiated claims against another practitioner.

To pledge my honor and integrity to cooperate in the advancement and expansion, by every lawful means within my power, of the influence of AMA Microblading Academy (aka AMA Brows) and to defend its principles.

To protect the identity and integrity of all clients placed in my charge, and to make only such reports public as shall be required by the laws of the state in which I practice or as the client's physician shall direct.